My role
I’m Product Lead on Tierly’s founding team, building the product with AI coding tools.
The idea
Tierly started on a dealership sales floor in St. John’s, Newfoundland. Sales teams were tracking ups, leads and deals on whiteboards and spreadsheets, and managers had no clean view of who was closing and where the leads came from.
What it does
- Live sales board. A leaderboard that ranks the team in real time, with every sale approved by a manager.
- Showroom traffic CRM. Log every walk-in, referral, Marketplace lead, call and service-drive customer. Customers can be added by scanning their ID.
- Rep dashboard. Each salesperson sees their own targets and streaks.
- Appointments and customer email. Book follow-ups and email customers from the same place.
- Reports. Monthly closing rate and close rate by lead source.
- T.I.A, the AI agent. Flags overdue follow-ups and drafts the emails.
- Marketplace assistant. Helps post inventory to Facebook Marketplace.
Admins get role-based page access, a full activity log, and custom targets and colors.
How it’s built
Svelte on Cloudflare (D1, R2), with light and dark themes. I also built a browser extension that automates vehicle listings on Facebook Marketplace and in groups. The marketing site shows the product as live, interactive mockups instead of screenshots: “No slides. The call is the product on a screen.”