My role
I was O’Neill Nissan’s Social Media Manager from July 2024 to March 2026, working remotely: running Meta ads, answering customer inquiries on Facebook, and designing 500+ branded assets and vehicle posts. I also built a sales leaderboard that the dealership’s 20+ person sales team still uses.
The brief
O’Neill Nissan sells new and pre-owned Nissan and Infiniti vehicles in Newfoundland. Each month brings a new promotion, and every promotion has to appear everywhere at once: Facebook and Instagram feeds, stories, and display banners on the dealership’s site and ad networks.
The campaigns
- All-In Clearout (2024). A 2024 Frontier Hardbody offer with the bi-weekly payment up front.
- Choose your free offer (2024). Buy pre-owned and pick a PS5, an iPad or a gas card.
- Buy pre-owned, get a TV (2024). A TV with any pre-owned purchase, in three screen sizes.
- Certified Pre-Owned rates (2025). Low financing rates, featuring the Rogue.
- Back to School (2025). A free iPad with a pre-owned purchase, in several layouts for testing.
How each campaign is built
Every promotion is designed once and then adapted to a full size set, from 1080×1080 and 1080×1920 for social to 1200×630, 970×250, 800×600, 300×600, 320×480, 728×90 and 356×356 for web and display, using Nissan’s own brand fonts and pre-owned logos. One student photo in the Back to School set is AI-generated.
