Since August 2025 I’ve run Facebook and Instagram lead campaigns for SPRK, a US company that sells leads and software to insurance agents: Medicare, ACA and final-expense cover, plus launches for its CRM and RevFlow products, and the Organize KAOS account. I own the creative and tracking loop: ad copy, creatives, UGC scripts, A/B tests, and funnel analytics through Meta Pixel, Microsoft Clarity and GoHighLevel. One campaign I launched produced the FEX program’s first booked appointments from paid ads.
| Campaign | Leads | Cost per lead |
|---|---|---|
| Medicare | 616 | $9.71 |
| ACA | 174 | $10.58 |
| Final expense | 67 | $7.38 |
| RevFlow video | 26 | $11.75 |
| SPRK account total | 1,103 | $11.27 |
Across all the ad accounts I manage, that’s over 2,000 leads.
